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It’s in the air like the common cold. This time of year, it seems like everyone everywhere is talking about it: finding the right match.    

Since Tinder鈥檚 initial launch back in 2012, dating services and apps have risen up to make finding a match sound so simple: swipe right if you find them interesting, swipe left, and they disappear.  

If only finding true matches in the world of data, CRMs, and analytics was really that simple. CRM technology has typically not kept the pace fast enough to live up to its name and maintain a truly personal feeling relationship with the real person. And why not? If there鈥檚 one thing the dating app industry has made abundantly clear, it is that people care about being matched with the right person.

Why is it so hard to find the right match? 

The thing is, finding a quality match depends on the quality of the information you have. Fake profiles and duplicate accounts aren鈥檛 just limited to Tinder; our databases and CRMs contain about . And with so much data in motion, keeping up with it all is downright impossible. People change and move so fast these days, by the time you do make a match, those profiles might as well be completely different people.  

Missing data, inaccurate data, outdated data…it鈥檚 no wonder . 

Along our quest to find 鈥� and keep 鈥� those matches, it’s easy to get led astray. Too often, we find ourselves sacrificing one thing for another because the right match starts to seem so, so far off. And by the time we do start to find matches, we鈥檙e so tired of the search that settling for 鈥淥K鈥� matches doesn鈥檛 seem so bad….until it is. 

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What Settling for the Wrong Match is Costing Us  

When it comes to matching up with the wrong person, it鈥檚 apparent it comes at a cost. To be precise, that cost is , , , and about . 

And let’s not even talk about what it does to our reputation. Encounter a series of bad matches, and it impacts your existing relationships as much as prospective ones.   

Let鈥檚 face it – If data quality lies at the heartbeat of an organization, a bad match can break it. 

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There鈥檚 No Duplicate for the Right Match 

These days, it鈥檚 abundantly clear 鈥� there’s no replacement for connecting with the right people. 

But what if, in business, life, and data, finding the right matches wasn’t about simply subscribing to a basic set of rules and settling for whatever comes your way. A matching solution capable of personalizing matches for you and what you鈥檙e looking for. After all, every match is made up of human beings 鈥� not algorithms. 

In a world where rules and algorithms and scripts seem to define whom we match up with, do we need to start breaking some rules of our own to see things clearly?  

What can AI do to help us find the right match? 

From how we match dates to how we match data, today鈥檚 鈥渕atchmaking鈥� technology is working with the hottest couple in town 鈥� AI and data 鈥� to change the way people are matched. 

Pulling from an abundance of resources and characteristics across multiple profiles, matching solutions have the ability to learn and develop an insightful sense of what makes each person a 鈥渕atch鈥� in a more nuanced and reliable way than even your best friend can do. 

Taking the burden of the search off the user, matching solutions do what we humans simply can鈥檛 do fast enough 鈥� analyze it. Utilizing data, AI, and algorithms, we don鈥檛 have to settle for feeling like every interaction with our data is a blind date. 

This algorithm approach to matching answers the call of those strapped for time (and patience). We get an extra side of assurance knowing the experience is less random and has a higher compatibility potential. Just increasing that potential by so at least we鈥檇 get our ROI back from all those blind dates.  

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Matchmaker, Matchmaker, Make Me a Match 

Finding the right match doesn鈥檛 have to be complicated. Thanks to accessible, accurate, AI-powered matching solutions, the business of matchmaking today is getting a whole lot more personal. Thanks to innovations in the way we use AI and proprietary matching algorithms, we can finally feel like we have a complete view of a person in order to make a trustworthy, informed decision – No swiping required (unless you really want to).